RecycleBank helps cities boost their recycling efforts by offering coupons and rewards to households that recycle. From communities in New York, Virginia, Nebraska, Maine, Connecticut, Pennsylvania and more, consumers can log on to their website, see how much they've recycled and redeem coupons accordingly. Now RecycleBank is expanding its presence across the country, and developing prospective business partnerships to help advance that expansion. Partnerships with cities and townships, with haulers, with MRFs (Materials Recovery Facilities) and coupon suppliers, such as Target. That's where the corporate RecycleBank website comes in. By creating a website specifically for its current and future corporate partners, RecycleBank can tailor its messages and information in a way that better suits a business audience.
Why Soapbxx
While RecycleBank.com has been and continues to be a great success, the partner-specific content was essentially lost amid the pages of consumer information. The Soapbxx team was brought in to:
- help craft a business-to-business communication strategy;
- and develop a brand-new corporate website aimed at more effectively attracting and communicating with RecycleBank's potential business partners.
