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The Business of Online Communities: Revenue Models |
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Written by Amanda Steinberg
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Friday, 30 May 2008 |
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How do free websites make money? It's been on my mind a lot lately, as Soapbox delves deeper into the business of online community development. For this study (*I use the term "study" loosely as I used no scientific methods in documenting my observations), I looked at Craigslist.org, DailyCandy.com, UrbanBaby.com, Facebook.com, LinkedIn.com, and Treehugger.com.
COMMON INGREDIENTS FOR SUCCESS
Free For Users
Each website I looked at offers a comprehensive, free service. You can get real value from each
site without
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Written by Amanda Steinberg
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Friday, 16 May 2008 |
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The Soapbox team has launched some impressive web sites lately, all powered by Joomla, including:
And we have 4 more launches slated for summer, including
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MySpace Designers: Beware of Format Restrictions |
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Written by Simon Baumer
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Thursday, 01 May 2008 |
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So you're thinking about setting up shop on the $580,000,000 medium we all know as MySpace. Why? To reach a younger audience? To broaden awareness? Because everyone else is doing it? Regardless, it stands to reason that you're missing the most important marketing opportunity of our generation if you don't.
In developing a MySpace page for our client -- the NRDC -- I came across a few stumbling blocks. Here are their solutions:
Hey User Interface Designers:
Some Format Rules To Keep in Mind
In order to utilize the Friends and
Comments functionality of a MySpace Profile you can not
use a complete div overlay layout. Since MySpace
profiles are a serious of tables embedded in tables embedded in tables embedded
in tables(you get the point). You need to identify the table that
contains the Friends section and insert a break that allows you style
everything below that point. That way you can have your custom content
above it, and the MySpace Friends and Comments features
below it.
Safari
and IE 7, Oh My
To avoid cross-browser compatibility
issues, start with a very clean div overlay layout (either taken from an
existing MySpace page whose design you like, or from one
of the online generators). Be sure that you have properly coded a clean
canvas that looks consistent across all browsers. You can be sure that if
it's not clean and consistent from the start, then it certainly won't be once
you enter all your flashy custom content. One un-customizable aspect of MySpace profiles is the left padding/indentation that both the
" Username's Friends Comments" and "Username's Friend
Space" text have. When these two sections are placed on top of one
another, you will see that the two text fields do not indent the same amount of
pixels.
To work around this issue you can cover the "Username's Friend Space"
text with your custom content overlay on the top. You can then insert that
exact text (or your own custom text replacement) at the footer of your top
content overlay, and the indentation will then be identical and the transition
from your custom content area to the MySpace
Friend/Comment area will be seamless.
Which Profile Boxes To Store Your
HTML/CSS
There is some flexibility provided to
developers in terms of where they place their code within the MySpace
profile, but not much. In terms of a best practice for maintaining
organization, it's best to limit your code to only 2 input fields within the
profile editor. The 'About Me' and the 'I'd Like To Meet' input fields
(note that these fields are different on MySpace Band
Profiles). In the 'About Me' you want to declare all the CSS you will be
using between <style type="text/css"> and </style> tags.
All your custom content is going to be placed in the 'I'd Like To Meet' input
field. It's best to place all your custom content within a div like
<div class="custom_content"> </div>. This way when
you are done with your custom content you can cap it off with the code you'll
need to break out your Friends section. That code is:
<div class="break">
<div class="friends">
<table>
<tr>
<td>
<table>
<tr>
<td>
<table>
<tr>
<td>
<table>
<tr>
<td>
<style>
This code will allow you to bump your Friends/Comments section below all your
custom content with a margin-top declaration that is appropriate based on how
much height your custom content occupies.
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There Really is Enough: Money, Life, and So On. |
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Written by Lea Endres
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Thursday, 21 February 2008 |
I always seem to have big epiphanies while flying. Maybe it's the altitude. En route from DC to Los Angeles today I realized that despite all the tremendous beauty in my life, I rarely experience, really experience, what I have. Instead, there is an all-pervasive, nearly constant state of needing to get to somewhere else – as if where I am at any given moment is lacking something, or isn't enough. The impact of this on the quality of my life is profound. I'm always on the go, always in motion, and (while deeply grateful for my life), never really satisfied. It always seems like there is something more that I need to achieve, experience, or get that will make me experience satisfaction or fullness.
I recently had the privilege of spending a few days with the phenomenal Lynne Twist – global activist, fundraiser, and author of the extraordinary book "The Soul of Money." So, while my airtime epiphanies seemed spontaneous, they were probably just aftershocks from my time with Lynne. It's no wonder it took a while for her wisdom to sink in. Lynne is confronting one of the biggest lies in our culture, what she calls the great lie of scarcity. And it's everywhere. I may have thought I was oh-so-conscious while in the room with her, but sitting on the plane today – SLAM. I caught up to myself and got it – really got that I live most of my life in the belief that "there is not enough and more is better." (2 of the myths that she says make up the lie of scarcity.) The script in my head goes something like: There is not enough time to do all I need to do, there is more I could be contributing, I'm not doing enough, he's not enough, I need to be more productive, I need to do more, I'm not [insert adjective] enough, I'm not enough.
Yeah. Deeeep. And I now understand why the heart of Lynne's work centers on the principle of sufficiency – the experience or expression of enough. (Which I clearly need to revisit!) Even just the idea of sufficiency (let alone getting into what that means in practice) seems like a pretty radical shift in perspective that would impact not just our personal happiness, but our relationship to – well – everything. (Particularly in a culture that swears by supersizing). So if you haven't read "The Soul of Money" yet, do. Taking on your relationship to money (and all it encompasses) may truly be a revolutionary act.
Check out http://www.soulofmoney.org/ for more info on the book/Lynne!
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Soapbox's Joomla Handbook is now a website: JoomlaSimple.com |
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Written by Amanda Steinberg
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Saturday, 16 February 2008 |
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Every client has experienced some version of our Word-wonky, long, packed-with-heavy-graphics
Joomla manual. We're relieved to say that it's now available online at www.joomlasimple.com. If you're one of our clients, check back often, as it's evolving daily.
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