Equal rights, civil liberties, fair treatment under the law. These are impassioned struggles that many groups engage in on a daily basis, struggles that the American Civil Liberties’ Union Lesbian Gay Bisexual Transgender Project has been championing for decades. In the case of Get Busy Get Equal (GBGE), the issue is gay rights, an issue that has inspired tremendous national advocacy and organization. So it’s not surprising that the GBGE website isn’t your garden-variety collection of Web pages – it’s an online toolkit. With a full bank of resources, shared stories and step-by-step instructions, this site offers guidance on how to get involved or how to start a dialogue with communities, schools, employers and elected officials to campaign for the adoption of non-discriminatory policies and laws. If you have questions, you’ll find the answers here. Why Soapbxx?
Clearly, the GBGE website deserved a rich online presence to match the spark and passion of its advocates. Instead, it was flat, cluttered and calling out for a redesign. Soapbxx opted to match GBGE’s vision by building a media-rich, bold, easy-to-use website for the times. Among the site’s many features are:
- A spirited design, including vivid colors and the use of attention-grabbing animated protest signs and posters;
- An audience-centric information architecture;
- Integrated multi-author and multi-category blogging;
- Full multimedia capabilities;
- And a motivational action checklist on every landing page.
